| TEST di autovalutazione |
| TEST di autovalutazione |
| 1 | What are the barriers to communication: | ||
| A) | Technical upgrade, attitudes towards sender, no feedback, poor timing | ||
| B) | Technical breakdown, attitudes towards receiver, no feedback, poor timing | ||
| C) | Technical breakdown, attitudes towards sender, no feedback, poor timing | ||
| D) | Technical breakdown, attitudes towards sender, too much feedback, poor timing | ||
| 2 | How can the barriers to communication be removed: | ||
| A) | Honesty, Integrity, Respect, Fairness | ||
| B) | Honesty, Integrity, Respect, Quiteness | ||
| C) | Honesty, Rational, Respect, Fairness | ||
| D) | Honesty, Integrity, Knowledge, Fairness | ||
| 3 | Integrated marketing communications see: | ||
| A) | The elements of the communications mix 'integrated' into a single whole | ||
| B) | The elements of the communications mix 'integrated' into a coherent single part | ||
| C) | The elements of the communications mix 'integrated' into a coherent whole | ||
| D) | The elements of the communication mix are made into a whole | ||
| 4 | If a TV advert carries a particular logo, images and message: | ||
| A) | Then nearly all newspaper adverts and point-of-sale materials should carry the same logo, images or message, or one that fits the same theme | ||
| B) | Then all newspaper adverts and point-of-sale materials might carry the same logo, images or message, or one that fits the same theme | ||
| C) | Then all newspaper adverts and point-of-sale materials might not carry the same logo, images, or message, or one that fits the same theme | ||
| D) | Then all newspaper adverts and point-of-sale materials should carry the same logo, images, or message, or one that fits the same theme | ||
| 5 | Prospecting is: | ||
| A) | All about finding prospects, or potential new business | ||
| B) | All about finding prospects, or potential new customers | ||
| C) | All about finding new prospects, or potential previous customers | ||
| D) | All about finding business | ||
| 6 | Communication skills include: | ||
| A) | Knowledge skills, negotiation skills, influencing skills, teamwork | ||
| B) | Presentation skills, negotiation skills, influencing skills, sole player | ||
| C) | Presentation skills, negotiation skills, influencing skills, teamwork | ||
| D) | Presentation skills, meeting skills, influencing skills, teamwork | ||
| 7 | The marketing communication mix consists of: | ||
| A) | • Personal Selling.• Sales Promotion. • Public Relations (and publicity) • Indirect Marketing • Trade Fairs and Exhibitions | ||
| B) | • Personal Selling• Sales Promotion • Public Relations (and publicity) • Direct Marketing. • Trade Fairs and Exhibitions | ||
| C) | • Personal Selling• Sales Communications • Public Relations (and publicity) • Direct Marketing • Trade Fairs and Exhibitions | ||
| D) | • Impersonal Selling• Sales Promotion • Public Relations (and publicity) • Direct Marketing • Trade Fairs and Exhibitions | ||
| 8 | The diffusion of innovations according to Rogers (1962): | ||
| A) | What motivates consumers to buy the way they do | ||
| B) | What interests consumers to behave the way they do | ||
| C) | What leads consumers to do the way they do | ||
| D) | What motivates consumers to behave4 the way they do | ||
| 9 | The rate of adoption is defined as: | ||
| A) | The relative speed at which participants adopt a product | ||
| B) | The relative speed at which participants adopt a service | ||
| C) | The relative speed at which participants adopt an innovation | ||
| D) | The relative procedure at which participants adopt an innovation | ||
| 10 | Adoption process is the: | ||
| A) | Mental process through which an individual pass from first hearing about an innovation to final adoption | ||
| B) | Physical process through which an individual pass from first hearing about an innovation to final adoption | ||
| C) | Mental process through which an individual pass from the second hearing about an innovation to final adoption | ||
| D) | Physical process through which an individual pass from last hearing about an innovation to final adoption | ||