| TEST di autovalutazione |
| TEST di autovalutazione |
| 1 | Marketing Communications is: | ||
| A) | A process through which persons engage with another | ||
| B) | A process through which organisations and audiences engage with one another | ||
| C) | A process through which organisations engage with one another | ||
| D) | A process through which organisations and audiences disengage with each other | ||
| 2 | The Marketing Mix or 4 P's consists of: | ||
| A) | Process, Price, Power and Place | ||
| B) | Product, Price, Promotion and Place | ||
| C) | Product, Power, Promotion and Place | ||
| D) | Product, Place, Power and Promotion | ||
| 3 | The definition of marketing by the Chartered Institute of marketing is: | ||
| A) | The management process responsible for making and satisfying customer requirements profitably | ||
| B) | The management process responsible for identifying, following and meeting customer requirements profitably | ||
| C) | The management process responsible for identifying, anticipating and satisfying customer requirements profitably | ||
| D) | The management process responsible for making aware, following up and finalising customer requirements profitably | ||
| 4 | Marketing is relatively the interaction of business with people by: | ||
| A) | • Informing them that the product suits their needs and wants• Sending them messages and communications, and • Telling them of your offerings | ||
| B) | • Informing them that the product suits their needs and wants• Persuading them with messages and communications, and • Reminding them of your offerings | ||
| C) | • Reminding them that the product suits their needs and wants• Prompting them with messages and communications, and • Telling them of your offerings | ||
| D) | • Informing them that the product suits their needs and wants• Reminding them with messages and communications, and • Selling them your offerings | ||
| 5 | A message is: | ||
| A) | First encoded and then decoded by the receiver | ||
| B) | First decoded and then encoded by the receiver | ||
| C) | First spoken and listened by the receiver | ||
| D) | First encoded by the receiver and then decoded by the sender | ||
| 6 | Framing instructions in the positive: | ||
| A) | Usually has a more positive outgo | ||
| B) | Usually has a more negative outcome | ||
| C) | Usually has a more positive outcome | ||
| D) | Usually has less positive outcome | ||
| 7 | Context is the circumstances surrounding a message. The circumstances might include the: | ||
| A) | • Setting, • Money positions of the people, and • Appropriateness of a message | ||
| B) | • Quality, • Value positions of the people, and • Appropriateness of a message | ||
| C) | • Setting, • Value positions of the people, and • Appropriateness of a message | ||
| D) | • Setting, • Value positions of the people, and • Clearness of a message | ||
| 8 | Intrapersonal Communication invoolves: | ||
| A) | Two persons in the same room | ||
| B) | One person talking to a crowd | ||
| C) | One person; it is often called "self-talk" | ||
| D) | One person whispering | ||
| 9 | Interpersonal communication normally involves: | ||
| A) | Two people and more | ||
| B) | Two people | ||
| C) | Many people | ||
| D) | One person | ||
| 10 | Group Communication is generally defined as involving: | ||
| A) | Three to eight people | ||
| B) | Two persons | ||
| C) | Hundreds of people | ||
| D) | Lots of people in one location | ||