| TEST di autovalutazione |
| TEST di autovalutazione |
| 1 | Strategic Communication includes: | ||
| A) | Only public relations | ||
| B) | Public relations, marketing, advertising, and management | ||
| C) | Only marketing and advertising | ||
| D) | Only management | ||
| 2 | Communication management considers: | ||
| A) | The messages, the media channels and the audiences | ||
| B) | The messages and the media channels | ||
| C) | The media channels and the audiences | ||
| D) | Only the messages | ||
| 3 | Communication strategy plan identifies: | ||
| A) | Clear and measurable objectives without evaluation | ||
| B) | Clear and measurable communications objectives without relevant audiences | ||
| C) | Clear and measurable communications objectives without available channels | ||
| D) | Clear and measurable communications objectives with evaluation, relevant audiences and available channels | ||
| 4 | A communication strategy must be: | ||
| A) | Composed of only one message | ||
| B) | Rigid and unchanging | ||
| C) | Consistent and stable | ||
| D) | None of the above | ||
| 5 | Which of the following is not a strategic force that affects communication: | ||
| A) | Legal and ethical constraints | ||
| B) | Diversity challenges | ||
| C) | Changing technology | ||
| D) | Media channel | ||
| 6 | Barriers to intercultural communication are: | ||
| A) | Ethnocentrism, stereotypes, and translation limitations | ||
| B) | Differing personal space requirements | ||
| C) | Differences in the interpretation of time, | ||
| D) | All of the above | ||
| 7 | Ethical constraints include: | ||
| A) | Honesty and integrity | ||
| B) | Respect for other workers, quality service | ||
| C) | All of the above | ||
| D) | None of the above | ||
| 8 | In communication in work-teams: | ||
| A) | Trust is not important | ||
| B) | Open meetings are the norm | ||
| C) | Shared leadership is not present | ||
| D) | Problem solving, conflict resolution and negotiation are not important | ||
| 9 | Corporate communication strategy consists of an analysis of: | ||
| A) | The organization's internal and external environment | ||
| B) | Of the organization's management | ||
| C) | Of the organization's workforce | ||
| D) | Of the organization's consultants | ||
| 10 | Effective communications strategy is characterised by the choice of: | ||
| A) | The right message | ||
| B) | The right medium, for the right message, for the right audience | ||
| C) | The right audience and the right medium | ||
| D) | The right message for the right medium | ||