TEST di autovalutazione

1		Which of the following is not one of the five dimensions of business communication:
A)		Internal communication vs. external communication.
B)		Formal communication vs. informal communication
C)		One-way communication vs. two-way communication
D)		Management vs. employees communication

 

2		Internal communication has the objective of:
A)		Informing employees
B)		Informing media
C)		Informing shareholders
D)		Informing consumers

 

3		Vertical Communication can be:
A)		Only upward
B)		Upward and downward
C)		Only downward
D)		None of the above

 

4		"External communication" refers to:
A)		E-mail communication
B)		Letters from outsiders to people inside the organization
C)		Information about the company spread to the public, customers and stakeholders
D)		Phone calls from insiders to people outside the organization

 

5		The functions of Horizontal Communication are:
A)		To help employees fulfill their socialization needs
B)		Helps others better understand individual and departmental responsibilities
C)		To help employees and departments coordinate their activities with one another
D)		All of the above

 

6		The Grapevine is:
A)		A very formal system of communication
B)		An informal, unofficial communication channel
C)		Advertising as a form of marketing communications.
D)		Perceived by employees as unreliable

 

7		Public relations is:
A)		Different from advertising
B)		Similar to advertising
C)		Similar to the grapevine
D)		Similar to rumour mil

 

8		Which of the following are NOT examples of external communication:
A)		With workforce
B)		With competitors
C)		With customers
D)		With journalists

 

9		Manuals and policy statements are referred to as:
A)		Upward communication.
B)		Horizontal communication
C)		Downward communication
D)		None of the above

 

10		Suggestions for improvements from an employee is an example of:
A)		Upward communication.
B)		Horizontal communication
C)		Downward communication
D)		None of the above